Do not redirect your site to Facebook or other landing page services
You should be using Facebook, Twitter, Pinterest or any of a dozen other social network sites to generate traffic to your website. This way, you can own and manage the relationship with those users. If you build your business by sending your customers to Facebook or another social media site and then that site goes away (think MySpace) or if you happened to post something that violated their terms of service and they shut your site down (even temporarily), how would you tell all those customers to find you?
You trained them to go to Facebook, etc. instead of your website, so if something fails with social media, they are lost to you.
Another consideration: if you redirect your website domain to a another site or service, you are allowing someone else to monetize your traffic AND you don't even get to share in the revenue in most cases. Traffic on the internet is money – make sure you have thought through the best way to make the most of it.
Segmented with different
content posted in different places
Concise and consistent message utilizing social media to direct readers to website
If we continue with our house building analogy…
- You have purchased your lot ‘1234 Main Street' (your domain name)
- You have starting building your house (your website)
Now you want to tell all of your friends how to contact you, so you create business cards. When you add your address to these, which address seems more professional? Or, for that matter, more legitimate:
- ‘1234 Main Street'; or
- ‘big sub division/plot 7a/lot 1234567/1234 Main Street'
Of course you want to give them ‘1234 Main Street', right? This address is direct, straightforward and would not cause questions about your legitimacy or commitment. Similarly, Facebook and other social media sites are amazing tools when they are used correctly, but they are not an effective substitute for a website.
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