What is the future of Facebook, Pinterest etc…
Do you remember Geocities, AOL or MySpace? Did you know that Geocities, which once was the place to build your online website shut down just 7 years ago in 2009. It seems like an eternity ago, but Facebook launched in 2006, only 10 year ago… Pinterest has only been around for 6 years.
Technology timelines are like dog years; they go by really fast! There is always a ‘new technology' company trying to develop the next big thing, but why should you care?
Over and over in this blog series, we have said that you should be somewhat fearful of building a brand based solely on social media, or ‘other people's websites'.
There is a better way!
If you own your own website and domain name, you do not have to fear having it shut down by anyone but you. Do we think that Facebook is going to be gone in 5 years? No, but we nearly guarantee it isn't going to look like it does now. Facebook will be different than it is now and we do not know in what ways it will change. Nobody does.
How do you future proof your business?
There is no magic answer, but there are 2 ways to future proof your business from a technology perspective:
- Become a computer science major and learn every new technology as it comes out. Apply all new technologies to your business to ensure that you are always up-to-date with the latest and greatest technology.
- Own your domain so that you are in control of your future and then partner with a company/companies that keep your technology and website up to date.
Partner with MarketMSO
MarketMSO is a partner that will ensure your site and technology stays up to date. MarketMSO is owned and operated by The Sparks Solution, a technology consulting company that specializes in technology solutions for small and medium sized businesses. All we do is technology, so you can rest assured that as new social media sites and marketing techniques are developed, we will integrate them into your MarketMSO website for you so you can continue to run your business and not worry about technology and your website.