It is time to talk branding…
What does branding have to do with having a website?
You have a great Facebook page and 204,567 likes! Wow, you have finally made it and everyone knows who you are and wants to know what you have to say!
Tomorrow, Facebook is going to institute a change and based on government pressure, Facebook will no longer allow any pages that deal with essential oils of any kind. They are also removing all posts that contain essential oils, EO and a slew of other terms that are no longer allowed on their site.
Ok, so this isn't really going to happen tomorrow, but we have seen similar actions in the past. What if it happened again? Don't think you are going to be impacted? What happens to your business if you could not use Facebook, Twitter, Instagram, Pinterest or other social media?
Your domain and website is your brand and you have full control over it. You decide how you are going to be presented. If you use Facebook, Twitter, Pinterest, Instagram, Google+, or other social media , you are not the brand, they are. And by default, you will never be more important than their own brand. They will always come first over your brand and your desire to promote your brand. Don’t let someone else control what you can do with your brand.
What did the above business do next? They started their own website and tried to reach out via other Facebook groups to get the word out that they had moved to a new venue (the website). Wouldn't it have simply been easier to start on a website and use Facebook as a form of advertising and engagement to drive customers to your website? What about the users that don't use Facebook? How are you engaging them?
This all comes back to branding and owning your domain name and website.
Your domain name is something that you take with you forever, think about that, the same email address for the rest of your life. Even if Google, Yahoo, Hotmail and Apple close, you don't have to change your email address.
When you own and manage your own website, this means that you retain full control over the content that is on the site. There are also services like MarketMSO that give you content for your site and then also allow you to create as much additional content as you want. Be very careful of sites that do not give you full control over your domain name or websites that won't let you export and take your content to a different host if you choose.